A true internationalist with a proven track record of leadership in solving complex brand communication challenges, Gunilla brings with her more than 20 years’ experience from agencies in Stockholm and New York. Gunilla holds a degree in Business Administration and Marketing and has run workshops and developed brand strategies for 3Com and AAAS in the US, Metso, ITT/Xylem, Andritz Separations in Europe and Fresenius Kabi in Asia. She was also the responsible Account Director for developing the entire “Stockholm – the Capital of Scandinavia” branding for more than eight years, and worked with Swedish Airports for almost as long. So “place branding” is something she is also very familiar with. In her spare time, she builds houses in Italy.