|Our client. Mynewsdesk is a fast-growing Swedish PR software services company with a focus on making digital communications and PR easier. The company has 200 employees and serves around 5,000 customers worldwide.|
|Our assignment. Mynewsdesk wanted a distinct position that would set it apart and capture the value it provides. This meant being seen as more than just a company selling digital newsrooms or an all-in-one PR platform. It meant taking a stand for a higher purpose that would engage both staff and customers.|
|What we did. Open ran a series of strategic branding workshops to define the offering and purpose. The process resulted in a clear purpose based around storytelling: "To release the power of stories to spark positive change." Mynewsdesk's CMO described the project as a huge success and praised the smooth process. |
The company has gone from strength to strength. Mynewsdesk now has a growth rate of 20% per year and is on its way to becoming a SEK 1 billion company.