|Our client. Mengus is a Stockholm-based private equity firm specializing in identifying and unlocking the value potential in commercial real estate.||Our assignment. The company had acquired an eight-story office building near Stockholm’s Central Station, in an area that has traditionally had some negative associations. Our challenge was to develop a clearly differentiated positioning, name and story around the building that would help change any misconceptions and fill the building with tenants.||What we did. Mengus understands the importance of telling unique and compelling stories around its properties. This building’s location, just a two-minute walk from the central train station, had the potential to save commuters a lot of time. The building underwent a major facelift, with ceilings elevated and a flexible office landscape was created. |
To tell the story, we created the Sthlm Hub concept – creating a serious buzz about this unique space right at the heart of Stockholm. The project included digital and print materials, as well as the transformation of part of the space into a showroom.
Mengus rented out the building in record time – it was fully booked just months after initial meetings with brokers and tenant representatives. The brand concept was a big help in the sales work.