Brand strategy development
Take a stand for your brand. Today, the value of a brand can easily be worth more than all the factories, patents and inventory combined. But it’s not just a matter of boosting shareholder value – a strong brand can fend off competitors, allow you to charge premium prices and facilitate the recruitment of top talent.
A well-known brand looks better on the resume than an unknown company. And when buying an expensive piece of equipment or a new technical system, you want to be sure it is from a supplier you can rely on. A recent McKinsey study actually showed that strong brands outperformed weak brands by a factor of 20% in the B2B sector – up from 13% the year before.
Reputation is everything. Sometimes referred to as “corporate reputation management”, a brand strategy project can involve everything from establishing your mission, vision and values to setting the specific strategy and positioning of a single product or service. The process can be large and complex but it can also be quick and nimble – it all depends on your needs and what is already in place. But it is always grounded in the business strategy and there to support it.
Proven methodology. At the start of any job, we agree on what input and information is necessary to have in order to move forward, and how to gather that information. Many of our customers already have a solid brand platform in which case we work with that one, while others may need everything or a revision of an old brand platform.
50 branding workshops. In our 15 years in business, we’ve held more than 50 branding workshops and done strategies for companies based in Sweden, but also Hong Kong, Paris, Frankfurt, New York, London and even Lugano. Regardless of where you are in your brand development, whether you’re just beginning or have already done a lot of work, let’s talk.