Growing your business in a smaller world.

Building brands across borders

The world is shrinking. Today you can practically reach anyone, anywhere. But what do you want to be known for? And how will you differentiate? Let our international team help you build a consistent global brand.


Reaching your strategic goals

Everything we do is rooted in your business strategies and sales objectives – from digging for customer insights to setting clear sales objectives. Then we add the creative magic to make it all happen.


Making the complex simple

Many of our clients have complex products or services. Promoting them in today’s crowded media landscape requires distilling the essential facts into a short, compelling messages and stories that all can grasp.


Engaging the heart and mind

Emotion is a powerful form of persuasion. Our heart-and-mind approach creates a good mix of human storytelling, supported by strong proof-points, that builds customer engagement and moves brands forward.

We are a Stockholm-based agency with a team of communication strategists, writers, designers and digital experts of different nationalities, experienced in solving complex communication challenges all over the world.

Depending on your needs we can help in one or more of these disciplines


International marketing, branding, creative strategies and communication programs.

BUI Wines BUI Wines / Graphic profile

Introducing a new Italian wine brand with a distinct graphic identity and a compelling story.

Sandvik Sandvik / Sound test

Generating leads and creating buzz at a trade show by teasing the ears of metallurgy experts with interactive tools.

Ejendals Jalas by Ejendals / Safety shoe launch

Launching a heat-resistant foundry and welding boot to the global protective workwear market.

Etteplan Etteplan / Corporate branding and graphic identity

Helping the Finnish engineering services company to create a distinctive voice and stand out from the competition.

Sandvik Sandvik / Oil & Gas campaign

Unifying different product areas through storytelling and a customer-focused approach.

Xylem Flygt / Monitoring & Control positioning and communication

Communicating the value of greater insight into machine operations.

Ovako Ovako / Branding and positioning

Powerful customer-focused communication for a leading steel producer.

Etteplan Etteplan / HR and recruitment

A digital recruitment campaign that attracted 200% more engineers than originally targeted.

Mycronic Mycronic / Branding and campaigns

Supporting the future of electronics, from communicating a merger to creating a brand platform and launching new service concepts.

Scibase Scibase / A new way to detect cancer

Introducing an innovative diagnostic tool for skin cancer that creates a whole new category.

Fresenius Kabi Fresenius Kabi / Positioning in Asia Pacific

Boosting brand awareness through a powerful shared concept in 14 Asian countries.

Iggesund Iggesund / Cosmetics campaign

Reinforcing Invercote paperboard’s leading position in the cosmetics packaging industry.

Mengus Mengus / Sthlm HUB

Branding unique commercial real estate in Stockholm to unlock its full value potential.

Andritz Andritz / Rebranding and communication

Unifying multiple brands and boosting awareness through compelling messages.



Gunilla Lundström

Partner & CEO

CEO, MBA, Brand Strategy Director and co-owner of Open, Gunilla is our fearless client problem-solver who globetrots the world holding brand strategy workshops – from Hong Kong to Frankfurt, New York and Lagos, Nigeria.

David Gray

Founder & Creative Director

American copywriter, brand storyteller and founder of Open, David has worked on everything from Absolut, Bentley and Virgin to small startups. A high energy creative who simplifies the complex, with a bit of sparkle.

Håkan Fagerstedt

Creative Director

Known as “Hank”, our super tall Creative Director is Open’s big idea man with unmatched experience from top global agencies and running his own. Has lived in Amsterdam, worked extensively London and loves art and film.

Open Communications AB Grev Turegatan 18 114 46, Sweden Stockholm, Sweden Phone: +46 (0) 8 31 36 20