Open 2.0

Growing your business in a smaller world.

Building brands across borders

The world is shrinking. Today you can practically reach anyone, anywhere. But what do you want to be known for? And how will you differentiate? Let our international team help you build a consistent global brand.

Reaching your strategic goals

Everything we do is rooted in your business strategies and sales objectives – from digging for customer insights to setting clear sales objectives. Then we add the creative magic to make it all happen.

Making the complex simple

Many of our clients have complex products or services. Promoting them in today’s crowded media landscape requires distilling the essential facts into a short, compelling messages and stories that all can grasp.

Engaging the heart and mind

Emotion is a powerful form of persuasion. Our heart-and-mind approach creates a good mix of human storytelling, supported by strong proof-points, that builds customer engagement and moves brands forward.

We are a Stockholm-based agency with a team of communication strategists, writers, designers and digital experts of different nationalities, experienced in solving complex communication challenges all over the world.

Depending on your needs we can help in one or more of these disciplines

What we do

Brand strategy development

Communication strategy

Work

International marketing, branding, creative strategies and communication programs.

CAP Chemical & Allied Products Plc (CAP)

Strategic branding work and new graphic design for Nigeria’s leading decorative paint group

Sedana Medical / Sedaconda Introducing a new global method of sedation and developing a brand platform for the company behind.

Balancing between wanting to tell the whole story of fantastic benefits vs the strict regulations of what you can claim.

Andritz Pulp & Paper Circle-to-zero initiative

How do you take the fossil-free mill from vision to reality? And how do you get pulp and paper executives onboard? These were the challenges in communicating CircleToZero® – a visionary initiative by Andritz Pulp & Paper to help mill owners reach the ultimate goal of zero emissions and zero waste.

Enequi Smart energy storage and management

Developing a brand platform, creative concept, assets and roll-out plan to introduce a new brand to the commercial and home energy market.

Thermo Fisher Thermo Fisher Scientific – Promoting a new web portal for lab professionals.

Digital campaign to promote the merger of multiple brands and sites into a new commercial website for lab professionals and clinicians.

Sulzer Forging a common brand story across diverse industries

Finding a brand story that combines offshore oil pumps with industrial adhesive dispensers and mascara brushes.

Etteplan Etteplan / HR and recruitment

A digital recruitment campaign that attracted 200% more engineers than originally targeted.

Ejendals TEGERA by Ejendals / Launching a new line of safety gloves

Using emotional storytelling to capture the user experience of a new range of ultra-thin work gloves.

Getinge Getinge - Personalized Ventilation

Helping a medical technology leader to differentiate its brand with a new strategy, updated website, social media, films and other tools.

Excillum Brand development and communications concept

Pushing the limits of X-ray source technologies to enable new breakthroughs in science, medicine and manufacturing.

Ovako / Nippon Steel Sustainability concept and messaging.

Introducing the world's first carbon-neutral steel production.

OssDsign OssDsign / From brand development to campaigns

Helping a medical start-up to establish a distinct identity and communications platform.

Mycronic Mycronic / Branding and campaigns

Supporting the future of electronics, from communicating a merger to creating a brand platform and launching new service concepts.

Mengus Mengus / Rooftop profile and launch

Creating a property branding platform to drive a record-breaking commercial real estate sale.

News

Contact

CEO, MBA, Brand Strategy Director and co-owner of Open, Gunilla is our fearless client problem-solver who globetrots the world holding brand strategy workshops – from Hong Kong to Frankfurt, New York and Lagos, Nigeria.

American copywriter, brand storyteller and founder of Open, David has worked on everything from Absolut, Bentley and Virgin to small startups. A high energy creative who simplifies the complex, with a bit of sparkle.

Known as “Hank”, our super tall Creative Director is Open’s big idea man with unmatched experience from top global agencies and running his own. Has lived in Amsterdam, worked extensively London and loves art and film.

Open Communications AB no18, Centralplan 15 111 20 Stockholm Stockholm, Sweden