Growing your business in a smaller world.

Building brands across borders

The world is shrinking. Today you can practically reach anyone, anywhere. But what do you want to be known for? And how will you differentiate? Let our international team help you build a consistent global brand.


Reaching your strategic goals

Everything we do is rooted in your business strategies and sales objectives – from digging for customer insights to setting clear sales objectives. Then we add the creative magic to make it all happen.


Making the complex simple

Many of our clients have complex products or services. Promoting them in today’s crowded media landscape requires distilling the essential facts into a short, compelling messages and stories that all can grasp.


Engaging the heart and mind

Emotion is a powerful form of persuasion. Our heart-and-mind approach creates a good mix of human storytelling, supported by strong proof-points, that builds customer engagement and moves brands forward.

We are a Stockholm-based agency with a team of communication strategists, writers, designers and digital experts of different nationalities, experienced in solving complex communication challenges all over the world.

Depending on your needs we can help in one or more of these disciplines


International marketing, branding, creative strategies and communication programs.

Sulzer Forging a common brand story across diverse industries

Finding a brand story that combines offshore oil pumps with industrial adhesive dispensers and mascara brushes.

CAP Chemical & Allied Products Plc (CAP)

Strategic branding work and new graphic design for Nigeria’s leading decorative paint group

Fjätervålen Strategy work and brand platform.

Repositioning of a completely new mountain destination

Enequi Smart energy storage and management

Developing a brand platform, creative concept, assets and roll-out plan to introduce a new brand to the commercial and home energy market.

Thermo Fisher Thermo Fisher Scientific – Promoting a new web portal for lab professionals.

Digital campaign to promote the merger of multiple brands and sites into a new commercial website for lab professionals and clinicians.

Getinge Getinge - Personalized Ventilation

Helping a medical technology leader to differentiate its brand with a new strategy, updated website, social media, films and other tools.

CAPLUX Nigerian paint brand Caplux

Brand repositioning and visual identity for a new surface preparation product.

OssDsign OssDsign / From brand development to campaigns

Helping a medical start-up to establish a distinct identity and communications platform.

Ejendals TEGERA by Ejendals / Launching a new line of safety gloves

Using emotional storytelling to capture the user experience of a new range of ultra-thin work gloves.

Telecom Telecom / Thought leadership events

Maintaining a telecom giant’s leadership position and sparking dialog with key stakeholders around the world.

Mynewsdesk Mynewsdesk / Strategy and positioning

Taking a leading digital PR and marketing platform to the next level.

Flygt Flygt / Intelligent pump launch

Launching a new category of intelligent pumps with a strong positioning strategy and a powerful communications platform.

Mengus Mengus / Rooftop profile and launch

Creating a property branding platform to drive a record-breaking commercial real estate sale.

Andritz Andritz / Rebranding and communication

Unifying multiple brands and boosting awareness through compelling messages.



Gunilla Lundström

Partner & CEO

CEO, MBA, Brand Strategy Director and co-owner of Open, Gunilla is our fearless client problem-solver who globetrots the world holding brand strategy workshops – from Hong Kong to Frankfurt, New York and Lagos, Nigeria.

David Gray

Founder & Creative Director

American copywriter, brand storyteller and founder of Open, David has worked on everything from Absolut, Bentley and Virgin to small startups. A high energy creative who simplifies the complex, with a bit of sparkle.

Håkan Fagerstedt

Creative Director

Known as “Hank”, our super tall Creative Director is Open’s big idea man with unmatched experience from top global agencies and running his own. Has lived in Amsterdam, worked extensively London and loves art and film.

Open Communications AB c/o Arena Sergel Malmskillnadsgatan 36 111 57, Sweden Stockholm, Sweden Phone: + 46 (0) 31 36 20