Our client. Catator’s patented catalytic technologies and integration expertise have been central to more than 30 years of continuous design breakthroughs in hydrogen reactors, reformers, burners and boilers.
The company’s advanced catalytic reactors enable global fuel cell manufacturers and system developers to reform and convert e-fuels like ammonia, methanol, methane and logistics fuels with unprecedented levels of performance and efficiency.
In short, wherever fuel is reformed within tomorrow’s green hydrogen, mobility and decentralized energy systems, Catator is leading the way.
Our assignment. To reach ambitious financing and growth targets, the Catator team knew they had to take a leap forward. From a catalyzed hardware company to a world leader in innovative hydrogen and fuel cell technologies.
To get there, they would need to tell their true story. One that would inspire deeper understanding and engagement from investors, staff and technology partners on the path to a future powered by green hydrogen.
Our solution. Based on the management team’s expansion plan, and to support future marketing initiatives, a new brand identity was created. Product and service portfolios were streamlined, technology categories structured and named, and a new brand platform was implemented for web, sales deck and marketing materials. The new identity, narrative and portfolio structure paint a clearer, more compelling picture of Catator’s true promise: Mobilizing the power of catalysis for tomorrow’s hydrogen economy.
The result. A new brand identity, brand and messaging guide, logo update, industry and application segmentation, product portfolio structure and naming, new website, sales decks and more. All guided by the company’s current expansion strategy with initial focus on the fuel cell sector, and to support the ongoing intensification and build-out of sales and marketing forces.
Learn more at catator.com
“We were a small team of innovators – and catalyzed hardware wasn’t the easiest thing to communicate. Now, we’ve got an international sales force with a confident brand identity, a clear portfolio and a compelling story to tell. Our work together with Open laid the foundations for this path to growth.”
- Tarras Delin, CEO, Catator