Launching Mycronic GenI - Generative AOI Programming
Our client. Mycronic’s Assembly Solutions push the limits of automation and precision in PCBA assembly. While others specialize in volume production, Mycronic develops full-line assembly solutions for some of the world’s most complex manufacturing environments: prototyping lines, contract manufacturers and OEMs with fast-changing production schedules for cutting-edge automotive, medical, defense and industrial electronics.
Our assignment. Mycronic’s latest solution promises a breakthrough in one of the most time-consuming processes in the industry: inspection programming. In anticipation of the product launch at Productronica 2025, the new generative AI system was in need of a name, positioning and communication concept that could be carried out in-booth, onscreen and in all sales and marketing material going forward.
The challenge was to break through the hype surrounding AI and auto-programming, and to clearly communicate the actual metrology and user benefits generated by the system. Put simply, it was time to put the industry’s first truly generative inspection technology on the map – and in people’s minds.
Our solution. Based on the product management team’s sales launch strategy, customer alpha testing insights and interviews with Mycronic’s product managers, AI strategists and systems developers, GenI Generative AOI Programming was born.
Our solution. Launch concept, film, animations, messaging platform and marketing and sales support material for the Productronica launch, social media, web and sales deck materials. From first brief to interviews, concept development, production and launch – and thanks to a deep and tight-knit client/agency partnership – the project was completed in a matter of 2-3 months.
Follow the Mycronic AI journey at mycronic.com