Positioning and messaging. A recognized leader within the construction industry, and with the product brand Sikaflex often better known than the mother brand, Sika’s industry and automotive solutions division needed to better communicate what Sika can offer as a partner and thought leader.
Our client. Sika AG is a Swiss multinational specialty chemical company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting to the building, automotive and industrial sectors. With over 33,000 employees and subsidiaries in more than 100 countries, Sika is a true global player.
Our assignment. Despite its products and systems being used in the construction of more than half of the cars produced worldwide, along with millions of home appliances and commercial vehicles, the Sika brand’s value to industry customers was often overshadowed by its well-known product brands and building solutions.
The assignment included unifying the Sika message to all industrial customers, finding a position and common story for a diverse range of industrial segments and developing relevant messaging towards each.
Our solution. Through a series of workshops with each of the twelve industry segments, we helped to refine Sika’s unique strengths as a strategic technical and commercial partner in a range of advanced manufacturing, assembly and repair applications. Together, the application segments were all unified under a common position: Moving industries forward.
The result. As each segment encounters widely differing challenges and technologies, the stories of Sika’s capabilities and achievements varies. These stories, highlighting the many ways Sika continues to move it’s customers’ businesses forward, continue to be developed under a common messaging platform for all of Sika industry and automotive.