Brand activation events to establish thought leadership. How do you spark high-level discussions around important topics for today’s networked society and build stronger relationships with customers? For this major global ICT networking and services provider, the answer was to create unique VIP events in Hong Kong and Miami.
Our client. This world-leading provider of telecom services and technology wanted to create a unique thought-leadership forum that would position it as a global thought leader. The company decided to invite key customers in major markets – Asia and North America – to an exclusive venue, mixing them with Fortune 500 CEOs, Nobel Laureates and other key decision-makers.
Our assignment. Staged in Hong Kong and Miami, the NEST Forum gathered some of the world’s greatest brains, as well as former heads of state, to discuss how our evolving networked society could create positive change in areas such as education and transport. The aim was to stimulate new thinking that could transform society for the better.
What we did. Open was responsible for messaging and content before, during and after the events. This involved everything from personalized invitation letters to speakers’ briefs, moderator notes, summaries of the breakout sessions, video interviews and more.
In a follow-up participant survey, the event achieved a rating of 98%, making it the most successful event the telecom provider had ever conducted. The company also secured a number of significant contracts in China and the US as an additional benefit.